“We wanted to reinvent the way people see denim” and, in doing so, they created a retail environment that captured their imagination in a completely new way. Inside the store, a 24 person factory behind glass is exposed. All based in the heart of Soho, NYC.
Based in Manhattan’s Soho District, 3x1 began as part retail store and part factory space, with a glass enclosed jean factory as its nucleus. Designer Morrison’s purpose was to reinvent the way people see denim by infusing the production process within the retail environment. For the first time ever, customers could watch their jeans being cut, sewn, and finished behind three glass walls. 800 different denim fabrics sourced from the rarest mills and selvedge looms from all the world. The Factory: Top to bottom, our NYC store is an homage to denim. The space houses a complete jean manufacturing facility, a one-of-a-kind experience to see inside the world of 3x1 jean-making.