United States of America
“We wanted to reinvent the way people see denim” and, in doing so, they created a retail environment that captured their imagination in a completely new way. Inside the store, a 24 person factory behind glass is exposed. All based in the heart of Soho, NYC.
Based in Manhattan’s Soho District, 3x1 introduced their retail store inside their factory space, with a glass enclosed jean factory as its nucleus. Designer Morrison’s purpose was to reinvent the way people see denim by infusing the production process within the retail environment providing transparency in the making process. For the first time ever, customers could watch their jeans being cut, sewn, and finished behind three glass walls. They are committed to employ following the ethcal standards and committed to reduce the fabric waste. The space houses a complete jean manufacturing facility, a one-of-a-kind experience to see inside the world of 3x1 jean-making.